A lot has changed since 1922. In order to continue to provide consumers with the natural health solutions they need, we understand the importance of looking ahead, and leading the evolution of natural health.

As a company, our shared Vision, Mission and Values are the guiding principles that ensure we continue to exceed the expectations of all stakeholders – our valued employees, our ingredient suppliers, our retail partners, and, most importantly, the Sonust consumers who trust us to help them improve their health and wellness.

  • Our Vision

    Our vision is to improve the world's health and wellness.

  • Our Mission

    Grow our trusted brands based on quality and innovation. Over time, combine organic brand growth and future acquisitions to become the world’s most successful and trusted health and wellness Company.

  • Our Values

    Our values are our guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization: Teamwork, Entrepreneurship, Accountability, Integrity, Transparency, External Focus

    Our Products

    Sonust is proud to offer a variety of natural health products for the entire family, including:

    • Vitamins and minerals
    • Health supplements including omega-3s
    • Digestive health products and natural sleep aids
    • Prenatal vitamins & vitamins for children
    • Herbal extracts and botanical solutions
    • Natural beauty and skin care products

    Our products have a worldwide reputation for purity and potency. Our 360 Quality Promise is our industry-leading commitment to quality. Through this commitment, we promise:

    • Ethically sourced, pure & authentic ingredients
    • Reliable and active formula potency
    • Product safety and purity
    • Effective products you can TRUST

    A History Of Firsts

    A pioneer in natural health products, Sonust leads product innovation in Canada. Our company holds an impressive list of “firsts” for both formulas and delivery systems:

    • The first mega-potency vitamins
    • A family of shelf-stable, gastro-protected probiotics
    • The smallest and most potent calcium mini-tablet
    • The first one-a-day joint care supplement in Canada, proven to provide relief within 7-10 days

    In 2004, Sonust helped establish the Natural and Non-Prescription Health Products Directorate (NNHPD). The NNHPD is the regulating authority for natural health products in Canada, and representatives from Sonust continue to work closely with them on the development of policies to ensure Canadian natural health products are safe, effective and of high quality.

    Environmental Leadership

    At Sonust, our dedication to improving the world's health & wellness naturally extends to our environment. Our environmental initiatives ensure that we:

    1. Meet all domestic and international environmental regulations and, to the extent practical, implement initiatives that exceed government requirements

    2. Consider the impact of new products, packaging, technologies and operational procedures on the environment

    3. Encourage conservation internally and externally through our business partners, suppliers and customer relationships